Citrix just celebrated its annual Citrix Synergy event, where the company made a series of announcements about new products and innovations. And the ads did not focus just on things that the company is working on for some generic time in the future; all referred to things that have already been launched or that will be launched in the coming months.
Many of the advertisements in Citrix Synergy are related to experience, choice and security. Here is a summary of some of the new products and innovations that were announced at the event.
Citrix Synergy: changing the user experience
Thanks to a large increase in the prevalence of mobile technology, both companies and people are looking for experiences that are intuitive and easy to use in a constantly changing environment. But this has also led to an increase in the number of applications and platforms that are available, which causes a complicated experience for users. A large part of Citrix's goal to move forward is to simplify the experience by unifying and securing all the applications and content of all devices. Therefore, all your SaaS, web, mobile and virtual applications experiences will be integrated so that you can access them safely and in a way that allows you to work efficiently.
Improving productivity
Another part of creating a better user experience is to offer more tools for users to be productive. Therefore, the goal of Citrix Workspace is to offer a productive layer that works in all applications in an organization that focus on the end user, rather than the application or task. This end-user-centric approach allows organizations to reduce the context change, allowing a better user experience and higher productivity in all organizations. Since large companies tend to use between 500 and 5,000 applications, this approach can be a reinforcement of real productivity.
Agile updates of the organization
Citrix also made some changes behind the scenes, especially with a focus on creating agile product and engineering teams. These teams now use a delivery model of continuous deployment in Citrix Cloud so that products can evolve constantly with new innovations in a transparent and easy to adopt by users. The underlying technology is also evolving, with Citrix Analytics making use of machine learning models and user interface technologies that are rapidly moving towards React.
